Riders Up | The Podcast began in January 0f 2020, just a few weeks before the Pandemic. The goal of this podcast was to make some noise and create an entertaining, edgy, educational platform for people who enjoy the sport of horse racing but aren't necessarily committed to learning everything about it.
I created the podcast from its inception - the logo, learned the editing software programs, studied and learned interview tactics, created social media platforms and a marketing plan, and landed paid sponsorships.
This podcast is available on Apple Podcasts + Spotify and is hosted on PodBean
Additionally, we were featured on America's Best Racing's YouTube channel for a few high profile episodes which can be found here
Episode Examples
Note: this podcast target audience is folks under 35 who enjoy / seek the racetrack lifestyle portrayed on television. The language, targeted questions, and reactions reflect this target audience goal.
Podcasting
Creator, Co-Host, and marketer of Riders Up | The Podcast